According to customs statistics, from January to February 2010, China’s toy exports of 1.08 billion U.S. dollars, than the same period last year (below) increased by 28%, an increase of less than the same period the level of China’s total exports was 3.4 percentage points.
1, January-February 2010, the main characteristics of China’s Toy Export
(1) month year export surge has been significantly higher than pre-crisis levels. Since November 2008 since December 2009 on China’s toy exports for the first time a single year of positive growth, since growth in 2010 accelerated further, in February month export 510 million U.S. dollars, up 66.6% surge, but the chain fell 10.1% ; export scale, compared with February 2008, an increase of 31.5%, have been significantly higher than pre-crisis levels.
(B) of the steady growth of processing trade, general trade exports increased significantly. January-February, China’s processing trade exports 480 million U.S. dollars toys, up 7.9% over the same period China’s toy export value accounted for 44.4%. Over the same period, general trade exports to 470 million U.S. dollars, a substantial increase of 61.2%, 43.5%, year on year the proportion increased by 9.4 percentage points.
(C) rapid growth in traditional markets of Europe and America, of ASEAN exports doubled. January-February, China’s exports to the United States and the European Union Toys 390 million U.S. dollars and 3.1 billion U.S. dollars, up 16.6% and 28.2%, exports to the European market, which together account for the same period the total value of China’s toy exports 64.8%; the same period, the Mainland to Hong Kong regional export 72.83 million U.S. dollars, up 23.5%; on ASEAN exports 59,940,000 U.S. dollars, surged by 1.2 times; on Latin American exports of 53.8 million U.S. dollars, up 31.9%.
(D) remains the largest foreign-invested enterprises exported subject, the proportion of private enterprises increased rapidly. January-February, China’s toy export enterprises with foreign investment 460 million U.S. dollars, up 17.6%, 42.6%; private enterprises exporting 360 million U.S. dollars, a substantial increase of 80.1%, 33.3%, year on year the proportion of increase of 9.5 percentage points. In addition, the state-owned enterprises exported 270 million U.S. dollars, an increase of 2.7%.
(E) exports accounted for 6 percent more than in Guangdong, Jiangsu and Zhejiang rapid export growth, exports have declined in Shanghai and Shandong. January-February, Guangdong exported toys, 720 million U.S. dollars, up 26.3%, 66.7%; the same period, exports of Jiangsu and Zhejiang were 110 million U.S. dollars and 100 million U.S. dollars, respectively, and the rapid growth of 38.6% and 59.3%; exports of 5464 were Shanghai and Shandong million and 39.26 million U.S. dollars, decreased by 0.8% and 9.9%.
Second, the current recovery in exports of toys multiple constraints faced by
With the external economy gradually stabilized, Europe and the United States and other traditional exporting countries related to economic indicators also show that the domestic economy is gradually getting better, such as in February 2010 the U.S. PMI index remained at 56.5; euro zone PMI rose to 54.2, to 30 months the highest point since, toy exports driven rebound in foreign demand conditions improve, and the export scale were significantly higher than pre-crisis level, but the current industry recovery in exports still face a variety of factors:
(A) Europe and the United States unemployment rate is still high, curb market consumer demand. Although the world economy showed signs of slow recovery, but high unemployment rates continue to dampen consumer demand in Europe and the United States, demand for toys and other non-necessities have not fundamentally improved, although in February 2010 both the U.S. and the euro zone unemployment rate fell below 10% , were 9.7% and 9.9%, but remained high in the short term is difficult to significantly decrease the overall weakness in personal consumption is difficult to improve the short term, and toy exporters still face great difficulties.
(B) of the raw materials and labor and other costs, corporate profits have been squeezed. Rising international oil prices recently, prices of U.S. WTI crude oil futures broke through on 22 February 80 U.S. dollars mark, crude oil prices needed for the production of plastic toys, cloth, paper, etc. marked increase in the price. One plastic prices rise from last year to now more than 30%, paper 30% -50% more; the same time, the domestic situation of “recruitment difficulties” caused significant increases in labor costs, according to a large toy company introduced its labor costs have from the financial crisis of 1500-1800 per month increased from 900-1000 yuan per. In addition, the appreciation of RMB is still facing pressure on the RMB if they go into the next rate hike cycle, it will lead to corporate borrowing costs and further increase the cost of exports, China’s toy export enterprises will create more pressure.
(C) the escalating technical barriers to trade, the exported more difficult. Since 2009, European and American countries have enacted “The United States Consumer Product Safety Improvement Programme”, “the new EU directive on toy safety,” and the United States “toy safety certification program,” and other major technology standards; in January 2010, the EU “eco-design of energy-using products Framework Directive “launch as many as five of the specific implementation measures, on products in raw material procurement, manufacturing, packaging, transport, use and end of life throughout the product life cycle impact on the environment have a higher requirement; Malaysia 1, 2010 30 began to implement the new security regulations for toys, Vietnam recently enacted into effect on April 15 a “national technical regulations on toy safety.” In addition, since the Copenhagen climate conference since the export of carbon labeling to become the new toy company crossed the threshold needed.
(D) quality and safety remains a hidden sector, export products are often subject to recall. February 2010, the European Commission of non-food early warning systems (RAPEX) released a total of 265 recall information, which launched in China a total of 171 recalls, involving products from the communications point of view, the number of toys there is still the most common 56, representing our country to be informed of the total number of 33%; In addition, from January to February 2010, the U.S. Consumer Product Safety Council (CPSC) has exported to China chimes, toy guns, children’s toy necklaces issued a total of 7 from the recall notification, Recall the reasons are safety, not health or environmental protection compliance, frequent consumer alerts and product recall affects toys in China’s reputation in the international market, is not conducive to China’s toy export market further.
Third, issues of concern
Known as the toy industry “benchmark” the reputation of the 22nd International Toy and Hobby Fair in Guangzhou and the 2010 Guangzhou International Exhibition & baby will be held on April 8-10, the two exhibition booths for more than 1,800, more than surged 100% last more than 30 companies apply for more than 50 booths can not be met. Good breeze appears that the market demand is continuing to recover, will further boost China’s toy export growth. In the Feb. 9 officially ended the world’s largest Toy Show – 2010 Nuremberg International Toy Fair, the quality of our toys, was widely positive. In addition, following from January 1, 2010 China – ASEAN Free Trade Area officially launched, some 7,000 Chinese and ASEAN treatment products can enjoy zero tariffs, China and Peru signed the “Free Trade Agreement,” also from 2010 on March 1 began to implement, which is the biggest beneficiary of toy products, Peru, 9% of import tariff from previous benchmark rate to zero.

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